Kia Reunites Joyride Characters for New 2012 Sorento Ad

Though not as successful as their music-loving hamster counterparts, Kia’s oddball cast of life-size children's characters from last year’s Joyride commercials are back for a new advertising campaign.

Muno, Sock Monkey, MR. X, the vintage robot and teddy bear will star in two new 30-second TV spots for the 2012 Sorento CUV. As with the original campaign, "Joyride 2" was created by David&Goliath, KMA's advertising agency of choice. The first commercial begins airing today and will be followed up by the second spot next month.

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Toyota Sales Plunge More than 33% in May, Chrysler Group up by 10%

The numbers for U.S. auto sales for the month of May are out and as expected, Japanese automakers continue to be hit hard by the ongoing production disruptions caused by the March 11 earthquake, tsunami and nuclear disaster in their home market. As a result, Toyota’s sales plunged 33.4% over the year-ago month to 108,387 units, while rivaling Honda saw its sales fall 22.5% to 90,773 vehicles, Nissan recorded a 9.1% drop to 76,148 units and Mazda 17,875 vehicles, down 20.9%.

General Motors dealers in the United States delivered 221,192 vehicles in May posting a decline of 1%, while the Ford Motor Co. said its sales decreased by 0.1% to 192,253 cars, trucks and SUVs.

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Kia Launches Soul Hamstar Special Edition in the U.S.

The success of the popular Hamster advertising campaign that promoted the Soul in the U.S. in 2010 inspired Kia to launch a new special edition model of its boxy crossover model. Previewed by the Hamstar concept at the 2011 SEMA show, the red and black 2011 Hamstar is the sixth special edition Soul. The car sports unique exterior graphics and interior refinements, including a 315-watt audio system with pulsing speaker lights. Read more »

Hyundai Set to Become Sixth Biggest Automaker in the U.S. In 2011

In the realm of U.S. automotive sales, 8% is a magic number. When an automaker hits 8%, they know they’ve become one of the big guns. Ford, Chevrolet, Toyota, Honda, Dodge and Nissan have all made it, and 2011 is expected to be Hyundai’s year.

So sayeth market research firm Polk, and I’m tempted to agree. Hyundai and its partner-brand / internal rival Kia have steadily been evolving into truly world-class carmakers. They’re keenly priced, inoffensive to look at and comprehensively covered quality-wise – everything the vast majority of new car buyers want in this day and age.

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