Kia Reunites Joyride Characters for New 2012 Sorento Ad

Though not as successful as their music-loving hamster counterparts, Kia’s oddball cast of life-size children's characters from last year’s Joyride commercials are back for a new advertising campaign.

Muno, Sock Monkey, MR. X, the vintage robot and teddy bear will star in two new 30-second TV spots for the 2012 Sorento CUV. As with the original campaign, "Joyride 2" was created by David&Goliath, KMA's advertising agency of choice. The first commercial begins airing today and will be followed up by the second spot next month.

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Jeep’s Drive Your Track Lets you Plan World Road Trip from Your Music

I’ve been trying out Jeep’s Drive Your Track website for their Wrangler model’s Infinity Sound System. You start by uploading a song from your hard drive: I chose Gary Numan’s, “Cars” for reasons that should be readily apparent.

It takes a few minutes to load your song, and then the sound waves are somehow mapped to certain geographical features from around the world.

You end up with eight or so places, which for me included the Appalachian Mountains, the Himalayas, the Andes, the Ural Mountains and Colorado Rockies.

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Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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The BMW 1 Series M Coupé Drifts Through Walls in new Canadian Ad

BMW of Canada has published a new and rather entertaining promotional film on the firm’s new limited production 1-Series M Coupe. The video shows the Bavarian automaker’s sports car pushing its 335-horsepower twin-turbocharged inline-six to the limit and burning plenty of rubber in doing so while passing sideways through set of imaginary walls on the road.

Truth to be said though, BMW’s advertising agency could have skimped on the somewhat farcical CGI (computer-generated images) cement walls and still have an engaging commercial in its hands. Take a look at it in the video after the jump and tell us what you think in the comments section below.

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Mercedes-Benz Shows Off its New 2012 ML-Class SUV on Film

By now, you know that Mercedes-Benz has released the new 2012 ML-Class ahead of its world premiere at September’s Frankfurt Motor Show. If you’re curious to see how the German firm’s American-made SUV looks on road, this is your lucky day as Mercedes has just published two official videos including a five-minute long film of its BMW X5 rival. You can watch both clips right after the break. Read more »

New 2012 BMW 1-Series Hatch gets its own Short Films

After the unveiling of the 2012 1-Series 5-door hatchback, it is time for BMW’s marketing team to take over and promote the Bavarian automaker’s latest product. The German company created a series of short films around the 1-Series starring two brothers, named Freddy and Adam.

According to the script, Freddy is an actor and a model leaning towards metrosexuality, while Adam dislikes cameras and works with architects, and is the wilder one of the two brothers. The goal here is to show off the double nature of the 1-Series hatchback, and especially the introduction of the two new trim lines, Sport and Urban, both of which gain bespoke interior and exterior design as well as equipment features.

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Chrysler Debuts New Imported from Detroit Commercial Starring Dr. Dre

And the beat goes on for Chrysler's much-talked about Imported from Detroit campaign with the release of the latest spot of the series called “Good Things” starring hip-hop artist, producer, record executive, and occasional actor, Dr. Dre.

The famous rapper is seen driving the 2012 Chrysler 300S sedan through the streets of Los Angeles while showing off his signature Beats by Dr. Dre audio system that is optionally available in the car.

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Ad Watch: Land Rover Defender Passport

The clever minds over at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign called ‘Passport’ for Land Rover’s rugged Defender 4x4. The ad shows an open passport with the airport stamps outlining the shape of the short-wheelbase Defender. Without using any words, the ad clearly conveys the message that the original Land Rover model is a vehicle aimed at adventurous travelers. Very clever indeed. Read more »

BMW and Cundari Produce the World’s Longest Internet Ad

In what’s either a clever bit of marketing or an epic jumping the shark moment, Canadian ad firm Cundari has produced what it claims to be the longest banner ad ever for the BMW X3.

The ad, which measures 300 by 18,000 pixels (!) when fully extended, contains some 5,500 words of text and just goes on and on and on. So much so that I just skimmed through, trying to figure out if there was a point to it. It certainly didn’t make me want to buy an X3, but maybe that’s not what Cundari was trying to achieve.

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Did Audi Import Its New A6 Avant Commercial from Detroit? Chrysler Thinks So

It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around. In mid-May, Audi aired a new commercial for the just launched A6 Avant in its home market. The ad shows the executive station wagon model cruising through streets of a German city as a version of Eminem's "Lose Yourself" song plays in the background.

If you watch the commercial in the video after the jump and it reminds you of Chrysler’s “Imported from Detroit” ad for the new 200 sedan from this year's Super Bowl event, rest assured you are not alone.

"It is absolutely shocking," said Joel Martin, manager of Eight Mile Style, the company that handles the song licensing for Eminem. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign,” Martin added.

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Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

New Nissan Leaf Commercial Mocks the Chevy Volt for Using Gasoline

Electric carmakers are trying hard to promote their products, with the environmentally friendly nature of these vehicles being their most exploited feature in advertising. Nissan is going down the same path with a new campaign for the fully-electric Leaf entitled “Gas Powered Everything”, in which the company mocks the internal combustion engine by imagining a strange world where all appliances run on gas.

The result is a funny commercial in which people have to put up with gas-powered alarm-clocks, microwave ovens, computers and many more appliances. Even the Chevrolet Volt becomes a subject of joke for being a gas-electric hybrid. But we can't help but wonder: isn't Nissan's approach a little hypocritical? It's not like their range includes electric cars alone...

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Hoon Crackdown: Two Anti-Hooning Ads from Different Ends of the Spectrum

In Australia and New Zealand, “hooning” is a term applied to any anti-social and often dangerous behavior behind the wheel of a car. Burnouts, car surfing and illegal street racing all fall under this rather broad definition. And it’s an ever-growing problem. Each year there are more reports like, “Hoons kill innocent driver in Dandenong, say police” and, “Man killed in Burwood Highway 'hoon' crash.”

So it’s obvious that cracking down on hooning is very important to the governments of both nations. Here we have two adverts, one from Oz and one from Kiwiland, that use tactics both old and new to get their message across. The Aussie one plays on that, “If you hoon, you’ll lose your car” message while the NZ one plays on the, “If you hoon, you’ll lose your life” vibe. Who knew that New Zealand’s roads were covered with hidden landmines?

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Chrysler Tones it Down a Notch with its New Imported from Detroit Campaign for the 2011 Town and Country

The refreshed 2011 Town and Country minivan is the point of focus in the latest commercial in Chrysler’s “Imported from Detroit” campaign. The new TV spot is called “The Quiet Ones” and it takes us to Michigan and the state’s 2011 hockey champions, the Novi Wildcats, featuring one of the team members, Mason Pew. Read more »

VW Salesman Likes to Bang and Jump on Doors

As the adage goes, there is no such thing as bad publicity and it is better to be reviled and even mocked at than to be ignored. In the case of Larry Roesch Volkswagon (that’s how the name of the German automaker is spelled on the dealer’s Youtube account), making the automotive ridiculist was intentional to grab some media and customer attention. And since we’re here talking about it, you could say that their goal has been achieved…

The VW dealer has published a series of intentionally cheap and corny commercials starring one of the company’s salesmen, Nick Pontarelli. In two of the videos, Pontarelli abuses a Volkswagen Golf GTI and a Jetta by forcefully shutting and climbing onto the doors to prove the cars' ‘German’ strength and quality. His final statement is “try that with a Hyundai or a Honda”. Watch the clips after the break.

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Hilarious Honda Malaysia Ad Mocks Independent Service Centers

As car owners, most of us have had bad experiences with auto service stations, either official or independent. Of course, carmakers don't like competition from independent units, so here's what Honda of Malaysia thinks of these stations. In a commercial for the local market, Honda mocks an independent garage called “HONDI” which, as you may have already assumed, offers bad service for big bucks.

A beautiful young woman, owner of a Honda Civic, is shown taking her car to the Hondi service center, where all sorts of strange things happen, with the personnel doing a crappy job while singing their own version of the famous “YMCA” song. If only service stations were such a blast... Follow the jump to watch the ad.

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Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign

Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

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Audi Challenges BMW, Mercedes and Lexus with new Ad Campaign

Audi of America has launched a new advertising campaign that will most likely generate a similar response from the competition in the premium segment. Under the tagline “Car Carrier”, the two Audi commercials feature a BMW owner that goes nuts when he sees a truck full of brand new automotive metal from Ingolstadt.

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Beatboxing with the Polo GTI: New TV Spot from Singapore

Let’s get one thing straight: I’m not a huge fan of beatboxing. It’s something me and my friends were big into in junior high, but I’ve since outgrown it. Others have not. In a recent TV spot promoting the latest-generation Volkswagen Polo GTI, the Singapore arm of global marketing agency Tribal DDB brought in local beatboxing talent Dharni Ng to lay down some slick beats.

The result is...interesting, I guess. I’m not really in much of a position to judge beatboxing, so it’s hard to tell if this is good or merely average. You can check out the full ad below and an additional clip of Ng “rehearsing” while being driven about in the Veedub. Oh, and don’t forget to leave a comment in the section below.

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